MIAMI, FL – As BKB Bare Knuckle Boxing continues to grow and revolutionize combat sports, CEO David Tetreault announced today the hiring of George Gallegos as Chief Business Officer and Head of Legal and Tony Rodriguez as Creative Director, and the elevation of Adrian Man from UK Social Media Lead to Director of Social Media.  

The hirings coincide with the launch of BKB’s full-scale media and entertainment division under CMO Don Povia, to produce premium fight documentaries, behind-the-scenes reality series, and an entirely new Social First strategy that floods every screen with original content. In partnership with broadcast and streaming partners VICE, Telemundo and talkSPORT, BKB will deliver must-watch programming that takes fans inside the fight game like never before — from the brutality of fight night to the untold stories that define the fighters.

Said Tetreault, “Our primary goal is to become the undisputed leader in bare knuckle boxing. There isn’t a company out there that can compete with our in-ring product and our executive leadership experience, and as we move into 2026, we will solidify that in the eyes of combat sports fans through strategic growth, brand expansion, partnerships, and unmatched content creation. We have spent a decade laying the foundation to become a transformative force in the game. We have the largest roster, the largest library of fights and the largest distribution network in the industry. Starting now, we put our foot on the gas, and the additions of George and Tony, and the expanded role of Adrian, will help drive that.”

Previously, Gallegos served as in house counsel for Golden Boy Promotions, the boxing promotion company founded by world champion Oscar De La Hoya, where he oversaw legal  rights and promotional and bout agreements, venue procurement including T-Mobile Arena, Madison Square Garden, Fantasy Springs Resort and Casino, sponsors deal such as Tecate and Hennessey, network/OTT platform broadcasting rights agreements with network/platforms such as HBO, ESPN and DAZN, licensing agreements with companies such as Facebook, Getty Photos, Fanatics and Funko Pop. Additionally, Gallegos advised and handled De La Hoya’s business affairs related to his publicity rights, endorsements, and life rights, such as a documentary and television series, negotiated the re-signing of Ryan Garcia to a multiyear contract, and developed and executed a Hybrid MMA/Boxing show for Bally Sports which included retaining talent and creating a club-type boxing show with video game features.

Rodriguez is a visual designer and Creative Director who has worked on boutique projects with a focus on emerging technology with clients including Netflix, HBO, Triller, Snapchat, and Ubisoft. He served as Golden Boy’s Creative Director from 2016-2022, working in tandem with distribution partners including DAZN, Facebook, HBO and ESPN.  Man, who has a background in journalism and production and has worked with BKB in various capacities, most recently overseeing UK-oriented content and messaging, will expand his role to oversee global content management as Director of Social Media.  In the past three years he has worked with Warner Bros. Discovery’s TNT Sports and Eurosport as a Social Media Producer.

BKB returns to action on October 18 when former IBF Junior Welterweight and WBA Welterweight Champion Paulie “Magic Man” Malignaggi faces 5-3 bare knuckle veteran Tyler Goodjohn at BKB 47 on at Planet Ice Arena in Leeds, England.  BKB is broadcast live in English in the US on VICE and in Spanish on Telemundo Desportes Ahora, and in the UK and Ireland on TalkSPORT.  Visit bkbbareknuckle.com and follow on social @bkbbareknuckle for tickets, information and all ways to watch.
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ABOUT BKB BARE KNUCKLE BOXING
In the past two years, BKB (originally BYB) has purchased the UK-based BKB, the world’s oldest professional bare knuckle boxing company, and in doing so merged the organizations to create the largest bare knuckle boxing company in the world in terms of roster, library and distribution; ushered in ethical and legalized gambling to the sport;  acquired the rights to the historic and prestigious Police Gazette Diamond Belt which now serves as the Bare Knuckle Boxing World Championship; and brought bare knuckle boxing to lineal television on both sides of the Atlantic, including the recent deal with VICE TV and Telemundo Desportes in the US, and in the UK with TalkSport.

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