‍MIAMI, FLORIDA – Bare Knuckle Boxing (BKB) today announced a first-of-its-kind broadcast partnership that brings the BKB 55 "Carnage in Cardiff" preliminary card directly to fans through an exclusive live stream on TikTok, where the sport reaches a global audience of more than one billion users. The prelims will stream on BKB's owned-and-operated TikTok channel with interactive, real-time commentary and reactions from Ellie Dempster (Dana White’s Power Slap Super Star) and digital creator Taylor Feingold.

The takeover marks a deliberate step in BKB's distribution strategy: meeting fans where they already are and building a direct relationship with the young, highly engaged audience that has made bare knuckle boxing the fastest-growing property in combat sports. By going direct to fans on TikTok, BKB owns the relationship with its audience, and the engagement behind it, creating a premium, brand-safe environment for partners seeking authentic access to the highly coveted Gen-Z and Gen-Alpha audience.

The brand-new show runs alongside the main broadcast and delivers a live, interactive watch-along built for the TikTok generation. The fan-centric chat takes center stage as the driving force of the show, turning passive viewers into active participants and giving sponsors a native, real-time integration point inside the conversation. Fans can join at 11 AM ET, 4 PM BST on fight night, Saturday, June 27, at  TikTok.com/@bkbbareknuckle.

Said BKB CEO David Tetreault: "This is a transformative partnership with one of the largest platforms in the world, and it lets us take our product directly to the fans who are driving the growth of this sport. We have created a high-energy, fan-first experience built around reactions and personality rather than stat sheets. Once again, BKB is on the forefront of revolutionizing how combat sport is consumed, humanizing our fighters, integrating our fans, and mainstreaming the sport of bare knuckle boxing. BKB was tailor-made for the modern generation, and there is no better way to reach them than with fun, knowledgeable, and genuinely relatable personalities like Ellie and Taylor."

The BKB 55 preliminary card features five hard-hitting matchups leading into a main card headlined by the bare knuckle debut of former IBF featherweight world champion Lee Selby at the Vindico Arena in Cardiff.

A number of top up-and-coming BKB fighters highlight the undercard, including undefeated Welshmen Ethan George and Geraint Goodridge, alongside bare knuckle mainstays Tom Pratt, Dan Matthews, and Corey Healey.

On the main card, Selby faces undefeated Italian and kickboxing star Antonio Rizzo. In the co-main event, Welsh knockout artist Dan Lerwell meets undefeated UFC veteran Danny Mitchell in the cruiserweight division. And former world champions go head-to-head when Dan Podmore and Jarome Hatch square off for the number one contender slot in the bridgerweight division.

Visit bkbbareknuckle.com and follow @bkbbareknuckle for tickets, information, and all the ways to watch.  Watch prelims live at tiktok.com/@bkbbareknuckle at 4 PM BST / 11 AM ET.  The main card will air live at 7 PM BST / 2 PM ET on talkSPORT in the UK and Ireland, and elsewhere on VICE TV’s YouTube Channel.  It will re-air on cable in prime time in the US and Canada on VICE TV.  Visit bkbbareknuckle.com/watch for all viewing links.

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